The Premium Marketing Scorecard shows exactly where your marketing spend โ and your clients' โ is leaking, and what to fix first.
Built from the same framework I've used with $25M+ marketing budgets, now packaged as a 45-minute self-service diagnostic.
This multi-use license lets you deploy the Scorecard across every client engagement. Buy once, use it everywhere โ no per-client fees, no restrictions.
$797 ยท One-time purchase ยท Excel / PDF
The diagnostic tool that shows you exactly where you're wasting budget โ and gives you a plan to fix it.
The Complete Scorecard (Excel):
80 diagnostic questions across 5 core areas
Personalized score with section-by-section breakdown
Channel ROI Audit with payback periods and benchmarks
Financial Impact Calculator (see your waste in dollars)
10 Quick Wins tailored to your gaps
90-Day Action Plan customized to your weakest areas
Industry benchmarks for your business model
Plus: Quick Start Guide (PDF) to walk you through everything
Fractional CMOs and consultants who want a repeatable client diagnostic they can deploy on day one.
Agencies managing multiple accounts who want a structured way to audit performance across their portfolio
Consultants and advisors who want to lead with data instead of opinions when scoping client work
Step 1: Take the Assessment Answer 80 questions about your current marketing. Takes about 20 minutes.
Step 2: Get Your Diagnosis See your score, your biggest gaps, your channel health, and your estimated waste โ instantly.
Step 3: Follow Your Plan Use your personalized Quick Wins and 90-Day Action Plan to fix what matters most.
Take the FREE Marketing Scorecard first. Get your baseline score and see where your biggest gaps are.