The Premium Marketing Scorecard shows exactly where your marketing spend is leaking—and what to fix first.
Built from the same framework I've used with $25M+ marketing budgets, now packaged as a 45-minute self-service diagnostic.
$297 · One-time purchase · Excel / PDF - For single company use only
If you're an agency, consultant, or will be using this for multiple clients make sure to get the multi-license version from the store.
The diagnostic tool that shows you exactly where you're wasting budget — and gives you a plan to fix it.
The Complete Scorecard (Excel):
80 diagnostic questions across 5 core areas
Personalized score with section-by-section breakdown
Channel ROI Audit with payback periods and benchmarks
Financial Impact Calculator (see your waste in dollars)
10 Quick Wins tailored to your gaps
90-Day Action Plan customized to your weakest areas
Industry benchmarks for your business model
Plus: Quick Start Guide (PDF) to walk you through everything
Marketers who are busy but not sure what's actually working
Founders and leaders wearing the marketing hat
Fractional CMOs who need a fast client diagnostic
Anyone spending on marketing without a clear way to measure it
Step 1: Take the Assessment Answer 80 questions about your current marketing. Takes about 20 minutes.
Step 2: Get Your Diagnosis See your score, your biggest gaps, your channel health, and your estimated waste — instantly.
Step 3: Follow Your Plan Use your personalized Quick Wins and 90-Day Action Plan to fix what matters most.
Take the FREE Marketing Scorecard first. Get your baseline score and see where your biggest gaps are.